Nintendo’s $600 Mistake: How a Gaming Giant Lost Rights to Its Own Pokémon Character
In one of the most surprising trademark disputes of 2025, Nintendo found itself fighting to cancel a “JIGGLYPUFF” trademark registration—owned not by the gaming company, but by a Chinese jewelry business. Despite nearly three decades of using the beloved Pokémon character since 1996, Nintendo never filed a federal trademark application for Jigglypuff, allowing Yiwu FeiMeng Jewelry Company to secure the rights in 2022.